> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.perkzilla.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Choosing a Campaign Type

# Choosing a Campaign Type

When choosing the right campaign type, it's important to plan out your goals for the campaign.


![](https://storage.crisp.chat/users/helpdesk/website/639fb8328531b400/screen-shot-2021-03-23-at-1153_bb6gum.png)


### Contests
Imagine your users actively competing against one another to see who can grow your business the fastest!


### Giveaways
Collect new signups faster than ever before by offering incentives that don’t cost you a dime.


### Refer-a-friend
Easily set up a tiered referral program where users instantly unlock rewards for getting you new leads.


### Early Access
Create buildup for a release in which users can take actions to be among the first that gain access.


### Social Awareness
Grow your social presence with incentives for actively sharing and getting more followers.


### Drive More Traffic
Get more traffic to a landing page or post by awarding points per action your visitors take.