Articles on: Tips, Tricks & Strategy

Using Your One-Click Opt-In Link with Klaviyo

The opt-in link allows you to add existing subscribers from your Klaviyo list directly into a PerkZilla campaign with a single click — no re-confirmation required.

Step 1: Get Your Opt-in Link

Go to Additional Settings for the campaign you want to use
Click Opt-in Link in the left menu
Click Copy to copy the link to your clipboard

Your link already includes first and last name placeholders by default. You can toggle these on or off using the First Name and Last Name buttons at the top right.

Step 2: Replace the Email Placeholder with the Klaviyo Tag

Your link will contain {Subscriber Email} as a placeholder. Replace this with Klaviyo's personalization tag so each recipient's email is inserted automatically when the link is clicked.

Replace {Subscriber Email} with {{person.email}}

Your final link should look like this:

https://app.perkzilla.com/optin/v4/signup?u=YOURKEY&e={{person.email}}&fn={{person.first_name}}&ln={{person.last_name}}

Step 3: Add the Link to Your Klaviyo Email

Paste the completed link into any Klaviyo email as a button or hyperlink. When an existing subscriber clicks it, they will be automatically enrolled in your PerkZilla campaign without needing to fill out any form.

This works in both Klaviyo campaigns and flows — paste the link wherever you want to invite subscribers to join the campaign.

Need Help?

If your opt-in link isn't working as expected, reach out via live chat and we'll help you get it set up correctly.

Updated on: 03/05/2026

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