Using Shortcodes in Campaigns & Emails

Shortcodes for PerkZilla Campaign Editor & Emails

Personalize your campaign pages and emails dynamically using Shortcodes. These placeholders are automatically replaced with specific user data (such as their name, referral link, or point total) when they view your page or receive an email.

Note: Shortcodes are case-sensitive. Please ensure they are entered exactly as shown below.

📋 Available Shortcodes

Use the following shortcodes to insert dynamic content into your templates:

Field Name	Shortcode	Description
Site Title	`{{site_title}}`	Displays the title of your campaign or site.
Campaign End Date	`{{end_date}}`	The date your campaign is set to finish.
First Name	`{{first_name}}`	The subscriber's first name.
Last Name	`{{last_name}}`	The subscriber's last name.
Full Name	`{{full_name}}`	The subscriber's full name.
Subscriber Email	`{{subscriber_email}}`	The email address of the subscriber.
Referral ID	`{{referral_id}}`	The unique ID assigned to the subscriber.
Referral Link	`{{referral_link}}`	The unique link the user shares to earn points.
Spot In Line	`{{spot_in_line}}`	The user's current rank or position in the campaign.
Total Users in Line	`{{total_users}}`	The total number of participants in the campaign.
Points Per Referral	`{{points_per_referral}}`	Points earned for referring a new user.
Points Per Share	`{{points_per_share}}`	Points earned for sharing the campaign.
Points Per Visit	`{{points_per_visit}}`	Points earned for visits via their link.
User Entries	`{{user_entries}}`	Total entries the user has accumulated.
User Referrals	`{{user_referrals}}`	The number of people the user has referred.
User Shares	`{{user_shares}}`	The number of times the user has shared.
Referred Visits	`{{user_views}}`	The number of clicks on the user's referral link.
Total Campaign Entries	`{{total_entries}}`	The total entries collected across the entire campaign.
Unsubscribe Link	`{{unsubscribe}}`	A mandatory link allowing users to opt-out of emails.

✉️ Usage Examples

1. Personalizing a Welcome Email for a Waitlist

Copy the code below to create a personal welcome message focused on a user's progress.

Editor Input (Copy this):

Hi {{first_name}},

Thanks for joining {{site_title}}! 

You currently have {{user_entries}} entries and have already referred {{user_referrals}} friends to the waitlist. 

Keep sharing your unique link to earn more rewards: 
{{referral_link}}

What the User Sees:

Hi Sarah,

Thanks for joining PerkZilla!

You currently have 550 entries and have already referred 5 friends to the waitlist.

Keep sharing your unique link to earn more rewards:

https://my.perkzilla.com/xyz?ref=123abc

2. Status Update Footer (Before / After)

This table shows exactly how the shortcodes translate into a live status update for your users.

Editor Input	User Live View
Referrals: `{{user_referrals}}`	Referrals: 5
Points: `{{user_entries}}`	Points: 550
Rank: #`{{spot_in_line}}`	Rank: #45
Unsubscribe	Unsubscribe

Use the Unsubscribe shortcode in your footer to ensure compliance with spam regulations.

Updated on: 01/31/2026

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